Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...
Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...
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