Netflix’s new AI-powered search engine highlights how the company's growth is forcing the industry to reconsider what ...

Is Netflix taking the right approach to AI in entertainment? Let's see how co-CEO Ted Sarandos wants to use generative AI in ...

The Academy of Motion Picture Arts and Sciences introduces AI guidelines and stricter voting rules beginning with the 98th ...

Netflix fans have stumbled upon an easy search trick that'll sort out your movie night in a flash. With its vast array of ...

Netflix Co-CEO Ted Sarandos says using artificial intelligence isn’t just about saving money—it could actually make movies better. Speaking during the company’s Q1 earnings call, Sarandos responded to ...

The arrival of something new always ends up causing a division of opinion at first. AI and cinema were no different. Since it was discovered that 'The Brutalist' or 'Emilia Perez' ...

Taken together, Netflix and the Academy are making generative AI look more like an ordinary movie-making instrument than a dangerous replacement of human creativity. Will this message stick?

so how is Netflix planning to leverage this powerful tool? Sarandos highlighted Avatar and Titanic director James Cameron's view that generative AI could cut movie production costs in half ...