Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... People don't make decisions solely based on their age or past behavior, so why hang your hat on ...

Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

1994). Socioeconomic market segmentation focus on the consumer's physical attribute such as age, sex, income, education, occupation and so on. Geographic market segmentation emphasizes the place that ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...