The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... People don't make decisions solely based on their age or past behavior, so why hang your hat on ...

Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

Segmentation is fundamental to effective strategic marketing practice but many companies fail to implement it properly. This article suggests that market segmentation is as much about how you do it as ...

1994). Socioeconomic market segmentation focus on the consumer's physical attribute such as age, sex, income, education, occupation and so on. Geographic market segmentation emphasizes the place that ...