Move over "tomato girl" and "brat green"—"guava girl" summer has officially begun. Every summer, a signature aesthetic takes ...

Mouni Roy is back on track to dish out winning beauty moments left, right and centre; and she has chosen to start with a less ...

Beauty influencer Guava Shuishui, known online as Guava Beauty, has died.

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

Over the years, I’ve found some incredible formulas that not only make my lips look like latex, but also leave my lips ...

Summer is heating up, but beauty trends are cooling way down. And if your makeup bag still screams "sun-kissed bronze goddess ...

Astrologers say these are the best beauty looks according to your Venus sign. Check out the best makeup inspo and products ...

Zoe Salda ñ a is a “sucker” for lip plumpers. The beauty industry has seen significant growth in lip enhancement product ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Cheek stains are replacing powder blushes as beauty lovers embrace liquid formulas for a natural glow and youthful, no-makeup ...

Under the terms of the agreement, E.l.f. will acquire Rhode for $600 million in cash and $200 million of newly issued shares ...

A 24-year-old Taiwanese beauty influencer, who gained online fame for unconventional videos in which she pretended to consume ...