Move over "tomato girl" and "brat green"—"guava girl" summer has officially begun. Every summer, a signature aesthetic takes ...

Cox arrived at The 2025 Fragrance Foundation in a floral-inspired look with purple capitulums crawling through her braided ...

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

Summer is heating up, but beauty trends are cooling way down. And if your makeup bag still screams "sun-kissed bronze goddess ...

This means that not any old makeup product on the market will satisfy your current beauty needs. Luckily, cosmetic innovation ...

Kylie Jenner has come out with another revelation after her transparent response to breast implants garnered mass praise.

Cheek stains are replacing powder blushes as beauty lovers embrace liquid formulas for a natural glow and youthful, no-makeup ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.