We found that marketing language can be deconstructed into five major elements: emotional (there are 15 emotions for marketing), functional (calls to action), descriptive (the product or service ...

ADAM ALTER: One of the most powerful symbols in the world of marketing is money, which sits at the root of all consumer behavior. We know, for example, that people experience the act of handing over ...

CAPSBOLD Creative Marketing Agency received three awards at the Symbol Creative Awards 2025, one of the leading global awards honouring excellence in marketing, creative communication and advertising.

Symbols bring reality into being. Erik Davis writes in his book TechGnosis: Our collective symbols are forged in the multiplex, our archetypes trademarked, licensed, and sold. ...

PHARMACEUTICAL ADVERTISING TURNS TO CAMPAIGNS DENSE WITH SYMBOLS TO DRIVE MEMORABLE ADVERTISING FOR THE 2006-2007 TV SEASON IAG Research Reveals the Best New Prescription Drug Ads October 23, 2007 - ...

"In email marketing, that means finding underused tactics." A perfect example of a hidden email talent is the use of symbols in subject lines. Since few email marketers are using subject-line symbols, ...

The new "Symbol of Strength" sub-campaign was selected from about 30 themes developed by the advertising agency, which the Army then narrowed down to three and rigorously tested through focus ...