Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

Early signs of deceleration in the U.S. digital ad industry began to hit in April.

As Tesla’s profits drop, a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...