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Advertising Giants Brace for Tariff-Induced Cuts to Ad Spending
Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing ...
The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...