AppLovin shifts to ad-tech dominance, leveraging AI-driven AXON for non-gaming growth. Click to read more about APP's ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

Meta Platforms (NASDAQ: META) recently introduced its latest artificial intelligence (AI) models based on the new Llama 4 ...

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

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Unlike Google, which monetises clicks through ads, Perplexity relies on subscription revenue and is experimenting with ad-sharing models for publishers. “Google’s business model is tied to ...

That’s a big deal, considering Meta made over $160 billion in ad ... model. Meanwhile, the European Commission insists that the DMA should be applied equally, no matter where a company is based.

“This creates a new revenue model for websites by allowing them to receive direct payments from AI agents for accessing their content. It provides an alternative to traditional ad-based revenue, ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...