The company left the big upfront show for smaller, more "conversational" events. Its ad sales chief says it is paying off.

We understandably avoid our overflowing our email inbox, in favor of getting on with something else more fun, but there are ...

Mom Brook Hansen told BI she's worked on tasks such as chatbot training, ad reviews and voice recordings as a freelance data ...

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and ...

At the same time, brand marketing has evolved. It’s no longer confined to big TV budgets or spray-and-pray billboards. Founders today have access to ...

From one imperfect marketer to another When Clicks Weren’t Enough Let me paint a picture—one as pixelated as my old analytics ...

Simo's departure comes after transforming Instacart from a pandemic-boosted delivery service into a retail technology ...

AppLovin Corp (APP) reports a 40% revenue increase and plans to sharpen its advertising focus, despite facing challenges in web advertising and scrutiny from short sellers.

Instead of juggling 15 browser tabs and a spreadsheet, candidates could rely on an assistant that tracks progress, refines ...

Warning light symbols and indicators can be found on the dashboard of most vehicles. Have you ever looked at your car's ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...