While follower counts have been known to aid casting decisions in today's Hollywood, Spike Lee is turning to the memes.

Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest".

Spike Lee reveals that an Instagram meme inspired him to cast A$AP Rocky alongside Denzel Washington in 'Highest 2 Lowest.' ...

Spike Lee cast A$AP Rocky in 'Highest 2 Lowest' after spotting a meme comparing him to Denzel Washington. Lee mentioned the meme even made it into the film ...

Spike Lee hired the rapper for 'Highest 2 Lowest' after social media joked he could be Denzel Washington’s son.

Spike Lee cast A$AP Rocky in his new movie after seeing a meme on Instagram which compared him to Denzel Washington. The director hired the rapper to star in his new ...

Washington [US], April 21 (ANI): Acclaimed director Spike Lee has revealed that he cast A$AP Rocky in his upcoming film 'Highest 2 Lowest' after seeing a meme ...

"People were saying that A$AP looked like he's Denzel's son," Lee said of casting the rapper/musician opposite Denzel Washington in his reinterpretation of Akira ...

Spike Lee cast A$AP Rocky in his new movie after seeing a meme on Instagram which compared him to Denzel Washington. The director hired the rapper to star in his new ...