While follower counts have been known to aid casting decisions in today's Hollywood, Spike Lee is turning to the memes.

Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest".

Spike Lee reveals that an Instagram meme inspired him to cast A$AP Rocky alongside Denzel Washington in 'Highest 2 Lowest.' ...

Spike Lee cast A$AP Rocky in 'Highest 2 Lowest' after spotting a meme comparing him to Denzel Washington. Lee mentioned the meme even made it into the film ...

Spike Lee hired the rapper for 'Highest 2 Lowest' after social media joked he could be Denzel Washington’s son.

Spike Lee cast A$AP Rocky in his new movie after seeing a meme on Instagram which compared him to Denzel Washington. The director hired the rapper to star in his new ...

Washington [US], April 21 (ANI): Acclaimed director Spike Lee has revealed that he cast A$AP Rocky in his upcoming film 'Highest 2 Lowest' after seeing a meme ...

Spike Lee cast A$AP Rocky in his new movie after seeing a meme on Instagram which compared him to Denzel Washington. The director hired the rapper to star in his new ...

While follower counts have been known to aid casting decisions in today’s Hollywood, Spike Lee is turning to the memes. “What’s funny is that I was looking at Instagram four or five years ...