Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, ...

With Venuelabs, brands can respond transparently during tough times, engage in conversations, and maintain real-time ...

Running throughout August and September, the 360-degree omnichannel campaign introduces the flagship device from the popular vaping brand to adult travellers.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Customer data platforms are being touted by suppliers as the means to deliver the single customer view after which ...

Currax’s Derrick Gastineau discusses the drugmaker’s recently-launched Real Patients, Real Results campaign and its position in the weight loss market.

Crunchyroll has launched a large-scale, multi-city marketing campaign in India to promote its latest anime series, Gachiakuta. The initiative marks one of the streamer’s most ambitious on-ground ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever.

Marketers aren’t struggling with print quality, they’re struggling to get noticed. Here's how to reposition print as a tool for visibility.

Today's successful brands are finding ways to blend digital and print for multisensory, engaging experiences. Here's why it's so impactful.

Nielsen moves beyond impressions to outcomes with marketplace offering The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion ...