This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Pulsate, provider of mobile-first engagement solutions that deepen digital banking relationships and cut through noise in ...

Adding to this, Ms. Poulomi Roy, Chief Marketing Officer of Joy Personal Care (RSH Global), remarked, “The idea behind this campaign is to redefine what it means to be sporty and stylish.

With deep expertise in media planning, digital transformation, branded content, and scenario marketing, GIMC’s influence extends across Asia, the Americas, and Europe. Its recent global campaigns have ...

Global carry essentials brand LOJEL has launched a new campaign to empower travellers to embrace their adventures, whether commuting through bustling city streets or embarking on long-distance travel.

Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing. The coveted ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...

Dove, a Unilever brand, launched the next stage of its “Let Your Body Body” campaign on April 2 ... The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback ...

results-driven marketing company will help you hone your branding and create marketing assets and campaigns that attract new business like a magnet. The only problem is that choosing the right ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... “The Power of Wishes” campaign, featuring a hospitalized ...

However, it’s reminiscent of Xbox 360 shooters from the mid-2000s: experimentally hollow, clunkily rough around the edges, and full of unrealized potential — like one of the later Gears of War ...