Represent tested the footwear space in December with a PUMA collaboration - the PUMA x 247 Deviate Nitro Elite 3 trainer - that sold out in minutes. According to the brand, the AR ...

Ohio State WR Jeremiah Smith might have been one of the best in the country during his freshman season, but one analyst isn't ...

Last year was pretty big for UK label Represent and its performance division, 247, and 2025 is set to be even better. From the opening of its first-ever UK store and flagship location in ...