WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

players outside the "big five", which are WPP plc (WPP), Omnicom, Publicis, Interpublic, and Dentsu, will have an increasingly hard time. These 5 companies generate nearly a third of the world's ...

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony ...

Consolidation has resulted in the Big Five companies (WPP, Omnicom, Interpublic, Publicis, and Dentsu) generating nearly 30% of the world’s total ad revenue. Such consolidation has been driven ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to £2.48bn for Q1 2025.

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

The ad market was cast in a dismal light on both sides of the Atlantic with WPP and Interpublic Group (IPG) releasing ...

As with marriages, M&As are on the downturn. Though we reckon neither should deter you from making a workplace proposal.