WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

The lion’s share of the growth gap between us and our leading peers is attributable to the gap in performance of our media ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

In March, an announcement landed quietly but landed hard. Publicis picked up Lotame. A month later, WPP had acquired InfoSum. To most people outside the marketing and media world, these names mean ...

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity ...

The ad market was cast in a dismal light on both sides of the Atlantic with WPP and Interpublic Group (IPG) releasing ...

Let’s just call it: the agency vs consultancy debate is no longer a debate. It’s a rebrand. While traditional agencies are ...

As with marriages, M&As are on the downturn. Though we reckon neither should deter you from making a workplace proposal.