WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

The lion’s share of the growth gap between us and our leading peers is attributable to the gap in performance of our media ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity ...

Let’s just call it: the agency vs consultancy debate is no longer a debate. It’s a rebrand. While traditional agencies are ...

players outside the "big five", which are WPP plc (WPP), Omnicom, Publicis, Interpublic, and Dentsu, will have an increasingly hard time. These 5 companies generate nearly a third of the world's ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...