Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
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WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...
We Expect Omnicom Will Perform Reasonably Well With or Without Interpublic
Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to maintain ...
Growth Has Sputtered Recently, but We Expect Interpublic Will Show Improvement Even Without Omnicom
While cash uses have exceeded cash flow recently, IPG's financial position remains solid. The firm ended 2024 with $3.0 billion in debt outstanding, excluding capitalized operating leases, and $2.2 ...
Goodway Group Appoints Ante Lisnic as Chief Financial Officer
With a background in financial management spanning sectors such as advertising, consulting, architecture and design, Lisnic brings a holistic and ...
Hyundai-owned Genesis hires Circana exec as new CMO
Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
Sabio Announces Audited 2024 Results, Achieves Record Revenues and Adjusted EBITDA Profitability
Achieved record full-year consolidated revenues of US$49.6 million in FY2024, an increase of 38% from the prior year, with a gross margin of 62%. Generated full-year Adjusted EBITDA 1 of US$3.8 ...
Sabio Inc.: Sabio Announces Audited 2024 Results, Achieves Record Revenues and Adjusted EBITDA Profitability
Strong revenue growth, leaner cost structure and strengthened balance sheet are enabling investments to drive 2025 growth Achieved record full-year consolidated ...