WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

players outside the "big five", which are WPP plc (WPP), Omnicom, Publicis, Interpublic, and Dentsu, will have an increasingly hard time. These 5 companies generate nearly a third of the world's ...

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

Consolidation has resulted in the Big Five companies (WPP, Omnicom, Interpublic, Publicis, and Dentsu) generating nearly 30% of the world’s total ad revenue. Such consolidation has been driven ...

WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to £2.48bn for Q1 2025.

As with marriages, M&As are on the downturn. Though we reckon neither should deter you from making a workplace proposal.