Mars, Incorporated — a global leader and maker of more than 40 beloved snacking, food and pet brands in the U.S., including M ...

Conservative video-sharing platform Rumble is asking a judge to allow it to proceed with claims that the World Federation of Advertisers, WPP's GroupM and spirits marketer Diageo conspired to ...

A strategic communication campaign produced by three Fort Hays State University (FHSU) students has earned a first-place ...

The World Federation of Advertisers (WFA) has responded by creating what has become a substantial AI governance community to help marketing leaders navigate these waters. Gabrielle Robitaille ...

released in June 2024 by the World Federation of Advertisers (WFA) and Ad Net Zero. Unlike previous methodologies, the GMSF provides a holistic, granular, and consistent approach, ensuring more ...

The research, conducted by marketing training and advisory company BetterBriefs and research agency Flood + Partners, in partnership with the World Federation of Advertisers (WFA) and the Institute of ...

GumGum’s carbon footprint is measured according to the Global Media Sustainability Framework (GMSF), the standardised methodology for media emissions measurement, released in June 2024 by the World ...

Brands remain determined to increase spending on influencer marketing, according to a recent survey from the World Federation of Advertisers (WFA) among 73 respondents from 59 companies that are ...

LoopMe is an ideal partner for us as we both share a mutual commitment to shaping a better future for both digital advertising and the planet." * This benchmark is based on GMSF v1.1. GMSF v1.1 ...

GumGum’s carbon footprint is measured according to the Global Media Sustainability Framework (GMSF), the standardised methodology for media emissions measurement, released in June 2024 by the World ...

This collaboration with Cedara further aligns the company with the Global Media Sustainability Framework (GMSF), the global industry-standard for media emissions measurement developed by the World ...