The fragrance industry is embracing artificial intelligence as a tool to create hyper-personalised scents, prompting ...

But now, the world of fine fragrance is expanding into the car space, and what was once an overlooked functional product is ...

A solid perfume is essentially a compact balm version of a fragrance that you swipe or press directly onto your skin. The scent is usually less concentrated than a liquid perfume or body mist. Perfume ...

This scent grows on you—and we mean that quite literally. Spray onto freshly cleansed skin and the scent will develop and ...

With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one ...

If you’re a fan of Gucci’s scents, or have a special someone who is, you’re in luck. Nordstrom Rack’s designer fragrance sale has tons of discounted Gucci perfumes and colognes. For instance, you can ...

Struggling for gift inspiration ahead of Valentine's Day? Then we have spotted one gift set on offer at M&S that is perfect for the fragrance lover. The high street firm has a selection of ...

Some of the new rollerball oils aren’t as potent as traditionally made perfume oils. Here’s how to know what you’re getting.

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry?

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...