Target sales fell nearly 3 percent in the first quarter of 2025 as consumers boycotted the retailer over its reversal of diversity, equity, and inclusion (DEI) programs upon President Donald Trump's return to office.

Target’s troubles are mounting. The retail giant said a laundry list of problems dragged down its quarterly sales, including a boycott by shoppers who disagreed with its decision this year to end some diversity programs.

Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.