As we see more AI integrations within social media platforms, some of you will adopt it while others will boycott tools that ...

The platform’s latest AI features include 'Smart Bidding' and 'Smart Budgeting,' designed to help advertisers optimise ...

Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative ...

With the FTC’s antitrust suit against him well in mind, what is he supposed to do? He’s got a business to run, and he’s ...

If you're sick of seeing Snapchat's AI chatbot at the very top of your list, here's how to give it the boot. Amanda Smith is a freelance journalist and writer. She reports on culture, society ...

An Instagram account @timeless_snaps uses AI to reimagine historical figures with a modern twist. The viral reel series, "If Snapchat Existed Back Then," shows Isaac Newton, Albert Einstein and ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Snap has officially abandoned its plans for a simplified three-tab version of Snapchat, just seven months after testing began ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Snapchat DAUs (daily active users ... The company also saw an increase of more than 55% year-over-year in the number of My AI daily active users in the U.S., as Spiegel teased some AI-related ...

As part of its Q1 2025 earnings release, Snap said it's scrapping plans for a simplified version of its app. The news comes ...