The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Historically, the UK rail industry has offered its customers little reward. In fact, coalition loyalty schemes such as Nectar and Air Miles weren't just unrewarding - they were uninspiring. And then ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

In 2024, Hungarian society continues to face the pressures of a prolonged polycrisis. The constant stream of difficulties has left many people feeling stuck and powerless. Telekom wants to help break ...

A focus on reducing price elasticity can lead to revenue and profit growth even under economic pressures. Pricing is key to the argument for brand-building investment, with profit effects reframing ...

Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

The race for profitable growth and value creation in Asia is more nuanced and difficult than ever. By adopting the Pace Principle, Asian marketers can manage the “twin paces” of growth and unlock ...

With a global recession looming in the wake of President Trump’s tariffs, what should marketers be doing to protect their brands? There was already an expectation that tariffs would lead to inflation ...