Marketplace automation boosts CX by ensuring that the right pricing, availability, and promotions reach the right channel at the right time.

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Since the very beginning of time, humans have used stories to connect. From cave drawings and spoken tales to some of the world’s finest literary masterpieces, storytelling has been passed down ...

To see the future of banking, look no further than your local hardware store. What banks must do with data for investments in banking tech like cloud and AI to truly pay off, hardware stores are ...

Namita Gupta-Hehl is a strategic marketing and communication leader with 25+ years of experience globally, currently working as the Global Head of Audience Experience and Engagement at SAP Enterprise ...

Jenn’s an experienced writer, editor, and strategist, and is the Editor in Chief of The Future of Commerce + Customer Engagement, an industry award-winning site. She’s a contributor to some of the ...