Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps.

Google's antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The DOJ wants ...

OpenAI expressed interest in buying Chrome during the antitrust trial if a court ultimately forces Google to divest it.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.

Unexpected responses in Google's AI Overviews may show how the ranking algorithm interprets user queries and selects answers ...

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.

AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford's 2025 AI Index report.

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

With the help of LLMs, marketers can now build scripts, extensions, and tools – no coding skills required. Large language ...

Google Discover is coming to desktop search. Learn why it's becoming a top traffic source and how to optimize your content ...

Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live ...