The ad, from agency Erich & Kallman creates a storyline where people are confusing real lava (as in the molten volcanic kind) ...

Sunday was a sad day in the history of journalism. The Star-Ledger, a paper that had served Newark, New Jersey since 1796, and competed for scoops with the much larger dailies in New York City, ...

Johnson, who's played for 14 teams, says he's "done with all that" and is "switching to Straight Talk for good." ...

In one study, nearly two-thirds of respondents said they're more "likely to continue dating someone with premium vs flimsy TP ...

Telehealth company's spot decries medications from others as "priced for profits, not patients," while its own weight-loss ...

Earlier this month, German home appliances and technology company Bosch revealed it would be making its Super Bowl debut this year. This week, the company shared a teaser for the ad, a national 30 ...

Sandwich chain Subway has called a review for its creative and media assignment in the U.S. Media spending on the account in 2024 is estimated at $325 million by agency research firm COMvergence.

Following tepid growth in October and November, the U.S. ad market had one of its best months of the year in December, propelling total 2024 ad spending up 8.5%. December expanded 13.2%, tying ...

Brands are getting ever more precise at tracking consumer behavior. But this is raising serious ethical concerns, judging by The Data-Ethics Paradox: Reconciling Marketing Personalization With ...

Spotify and Universal Music Group (UMG) have struck a new multi-year deal focused on what the companies are calling “Streaming 2.0,” the “next stage in the evolution of music” rooted in ...

Esquire magazine and its owner Hearst have won a key victory in the $77 million defamation suit filed against them by former Congressman Devin Nunes. The 8th Circuit Court of Appeals ruled on ...

To the casual observer, it might seem easy to spin off a group of cable TV network companies from those bigger media conglomerates. But the underlying task is to figure out how to disentangle ...