As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Thales recently released its 2024 Imperva Bad Bot Report, highlighting how bad bots are taking over the internet traffic in 2024.

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

Doomscrolling is the habit of endlessly scrolling through negative news on social media and news sites. This article will explain doomscrolling, its effects, and how to stop it. Key takeaways ...

AI and cookieless strategies are reshaping digital marketing, offering new approaches to address privacy concerns and optimise campaigns.

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.