Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. The report was based on data from a survey conducted in ...

You may understand marketing strategy perfectly, but delivering messages to your target audiences won't do any good if those messages don't attract and hold their attention. Take a look at the ...

I used to be a fan of Doge when it was still a good Internet meme. Wow. Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid ...