To that end, HubSpot introduced at its Spring 2025 Spotlight a new and improved Breeze Agents, updates to Marketing Hub ...

Kerry Cunningham answers questions about findings from the The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing ...

B2B Campaign Optimization Series features four webinars focused on creating campaigns to engage buyers & drive high-impact ...

Celonis adopted DatabookAI, a conversational enterprise sales agent to execute agentic workflows, to help GTM teams pursue ...

CEO Tejas Manohar details how the CDP market is evolving, and why investors are betting on Composable CDPs as the future.

Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...

Xactly Intelligence is a new AI-powered program combining Xactly’s Predictive AI models with new innovative Generative AI ...

B2B Campaign Optimization Series is your go-to event for insights on creating campaigns to engage buyers & drive high-impact ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth. According to Clari Labs research, ...

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been ...