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Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...
Operational clarity isn’t a “nice to have”, it’s the only way to keep the creative engine running without breaking it - or ...
Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas?
Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. Get unlimited access to Campaign’s ...
Advertisers are under more pressure than ever to prove results. Budgets need to deliver more impact with less waste. Want to hear about why more advertisers than ever are turning to Spotify to add ...
Dentsu is accelerating its international restructuring efforts to address these pressures, and is now targeting annual cost savings of approximately ¥52bn (£261m) by 2027, up from a previous goal of ...
The magic is in the mix: blend creativity, marketing and AI for seamless experiences at scale Adobe’s latest Digital Trends report argues that trust, automation and creativity must work in sync if ...
Charity calls on brands to take action after ads found to appear next to harmful content. by Shauna Lewis ...
Top five spots mostly occupied by agencies outside of the top five last month.
Press ad 'gave the overall impression' that £19.5bn had been donated to social housing.
Agencies need to be, not just say that they are, people businesses. by Maisie McCabe ...
The campaign was created by T&P. by Charlotte Rawlings ...
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