Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...

Articles written by Maneesh Chaturvedi ...

Articles written by Abhinay Kumar Singh ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.