Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA staffers.

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

The Advertising Standards Council of India (ASCI) has introduced an important update to its Influencer Advertising Guidelines, marked by the release of Addendum 2 specifically targeting health and ...

Vij joined TBWA India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for ...

In a blistering summer marked by soaring temperatures and even sharper rhetoric, Baba Ramdev, co-founder of wellness brand Patanjali Ayurved, ignited controversy with a marketing pitch that quickly ...

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Sustainability is not a choice; it has become a mandate for corporates worldwide. The sooner it is embedded into the business philosophy, the easier it is for the organisation to address the demands ...