As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

Vij joined TBWA India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for ...

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

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