As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

Thailand's Advertisers of the Month for June have a royal tinge to them, with Lazada, King Power, and Dairy Queen all assuming their brand thrones thanks to increases in ad awareness as tracked by ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Chinese lifestyle app Xiaohongshu, also known as RedNote, has rolled out a brand refresh, launching a new slogan, 'Your Lifestyle Interest Community'. The update, along with a revised opening screen, ...

BRAND HEALTH CHECK: How did Adidas overcome challenges in China's crowded sportswear market and can it sustain the momentum?

WPP’s share price nose-dived almost 19% on Wednesday (9 July), following the agency group’s shock profit warning, and its valuation has now almost halved since the start of 2025. Stock market analysts ...

Tweet Campaign Big Awards: Chaka Sobhani (left) and Tara Ford Chaka Sobhani, president and global chief creative officer at DDB Worldwide, and Tara Ford, chief creative officer at Droga5 UK and ...