Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

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Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

TikTok’s days in the United States could be numbered. By 19 January, the wildly popular app, used by 170 million Americans—including seven million businesses—may be wiped from app stores unless the ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking at CES 2025 in Las Vegas, Nevada this month, Sorrell reasoned that four ...