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Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' ...