From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable ...

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.