It’s no surprise that investment in AI tools and platforms is a major priority for media companies. Recent research from the Reuters Institute found that ...

Lately, I’ve found myself frequently saying variations of the same concept: “I like to see all the marbles fall at the same time,” or maybe “I like to see ...

Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences ...

In today's digital world, young audiences increasingly immerse themselves in screens, from smartphones to social media and video games. As technology ...

Social first, always on, and hyper-connected: New research unveils key trends in digital engagement to offer media companies a roadmap for connection and relevance Gen Z is rewriting the digital ...

The transition away from traditional pay-TV is accelerating. In fact, traditional TV no longer dominates the video subscription market. By 2028, traditional pay TV’s share of video subscription ...

For many Ad Operations teams, the deadlines haven’t changed, and neither have the expectations. But how the work gets done is finally starting to shift. Automation is leading the way, helping teams ...

While we’ve seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and video entertainment sectors. Younger consumers ...

England Women’s National Team soccer player Lucy Bronze is sitting in an armchair, in front of the camera, being interviewed for the BBC by her former teammate turned TV presenter Alex Scott. She ...

For subscription-driven publishers, newsletters can be a valuable way of building relationships with potential paying readers. But it can be a challenge to effectively promote newsletters and justify ...