Branded residences frequently achieve premiums of 30%—and in some markets, over 100%—compared to non-branded counterparts. The real value lies not in logos or celebrity endorsements, but in the trust, ...

If I were to nominate anyone on this list, it would be all the mothers who have chosen to balance the demands of a full-time role in a fast-paced, high-pressure industry with the responsibilities of ...

We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology has become more than a tool ...

The International Committee of the Red Cross (ICRC) has launched a bold new campaign, Laws Under Attack, to draw global attention to the repeated targeting of hospitals and medical personnel in ...

As today's design and creative professionals adapt to a more hyper-personalized and algorithm-driven landscape, data analytics and AI are playing an increasingly larger role in their work. And, with ...

Mohammad Zeidan, co-founder and CEO of Daily 8 speaks to Communicate about the changing landscape of news in the MENA region.

Nasrallah Saad, Executive Producer at What If Creative Studios, goes a little futuristic when it comes to AI: “Under the assumption that AI describes the advent of new coding platforms that simulate ...

Andrea Raj, PR and Content Coordinator, Macomlux #30under30 ...

I am a realistic person in everyday life, but in my work as an art director, I am imaginative and always seeking creativity, and highly attentive to the smallest details. I am not the kind of person ...

Landor announces Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision.

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers. Amid this relentless pace, micro-messaging emerges as a crucial ...

Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate brings to you exclusive highlights from the ...