Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and ...

What have we done to the old gods of digital marketing? A new divinity has just joined the pantheon, and it seems to be dominating all business ceremonies, Artificial Intelligence. A new sheriff is in ...

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...

Google’s long-promised cookie phase-out has been shelved — a frustrating anticlimax for an industry that’s been waiting and preparing for years. Those who ...

If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.

Advertising Week LATAM returns from November 4–6 This year, the iconic Papalote Children’s Museum will be the meeting point where the most powerful ideas in marketing, creativity, technology, and ...

In an era where 46% of B2B buyers are using AI tools to guide their purchase decisions, bad data isn’t just a nuisance it’s a dealbreaker. This roundtable report dives into the urgent need for clean, ...