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Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the drug safety brand's products.