Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...

Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...