Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...

The searches covered the offices of some of the biggest entities in the sector, including GroupM, IPG Mediabrands, Publicis, ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The two companies will build solutions that combine Publicis Groupe's deep delivery capabilities across its intelligent content operations with Adobe Firefly Services -a collection of creative and ...

Forrester's Total Economic Impact Study found that Adobe Firefly offerings enable enterprises to scale asset variant ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

India's antitrust body raided advertising giants like GroupM, Publicis, and others for alleged price collusion. This comes amid industry shifts post Disney and Reliance's merger. The ongoing ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to maintain ...