A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

LONDON - MSL UK has appointed Lara Cornwall as managing partner, corporate and sustainability, a newly-created role that draws upon expertise within ...

Capitalizing on the success of its short-video platform, TikTok Shop is quickly taking up market share in the social shopping ...

Do it Best Vice President of Marketing and Ecommerce Allison Flatjord took the stage at Adobe Summit on March 18 to share ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent pull-back on ...

Warner Bros. Discovery is seeking a new executive to oversee ad sales for CNN as it focuses more intently on digital products ...

The fourth annual global event will feature keynotes and hands-on workshops with representatives from top industry brands CHICAGO, IL — March 25, 2025 — The MACH Alliance today announced additional ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.