A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

LONDON - MSL UK has appointed Lara Cornwall as managing partner, corporate and sustainability, a newly-created role that draws upon expertise within ...

Capitalizing on the success of its short-video platform, TikTok Shop is quickly taking up market share in the social shopping ...

In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as ...

As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

As an independent agency that was founded around 30 years ago, we’ve seen quite a few big years. From this experience, we can ...

Media and advertising agencies thrive on partnerships. When they work well together, brands flourish, campaigns dazzle, and ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Do it Best Vice President of Marketing and Ecommerce Allison Flatjord took the stage at Adobe Summit on March 18 to share ...