We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

New summer blouses have arrived at Amazon, and we found the 10 best shirts for under $35. Stock up on button-down shirts, ...

Sony is set to launch the Xperia 1 VII on May 13. Ahead of the event, leaked promotional material and images have confirmed ...

As the problem scope grows—and more users interact with the AI—the importance of a robust vector store increases, ensuring ...

Starr Osborne, a Philly-area home stager, brings in furniture and art to help the home appeal to the broadest possible market ...

The Whopper lawsuit is the latest example of false-advertising claims targeting fast-food chains. In 2023, for example, a ...

Shin, a marketing professor who teaches the Customer course, won for core teaching; Jensen, who teaches courses on ...

Their pitch to consumers is straightforward: Upload your receipts and receive points towards gift cards in exchange. All of ...