Lyft designed a senior-friendly app with larger fonts and simplified features—but why are these usability improvements locked ...

Lyft Silver is a new service that simplifies the app, brings live human support, and sets a comfort baseline for all the ...

The simplified app layout is designed to lower barriers for people who aren't super tech savvy. It comes the same day as a ...

Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ...

Lyft is rolling out a new service called Lyft Silver that's specifically designed to give aging and elderly people a way to ...

Lyft CEO David Risher recalls the tough conversations with his late mother about the realities of aging. “One of the most ...

Lyft Silver is a new, senior-friendly ride service that helps older adults stay mobile, independent and connected with ease.

Rideshare companies are making their services easier for older adults to access. Lyft Silver is a new account type that, like ...

Launching May 5 with early access, Lyft’s new senior-focused feature offers a streamlined app, live support, and added peace of mind to help aging riders stay independent and connected.

Lyft is launching a new service called Lyft Silver, designed to provide a more simplified ride-hailing experience for older adults, in an effort to increase transportation access and reduce ...